User Research
What real JMI students said.
I ran a closed beta with 120+ JMI students who visited the prototype. 52 responded via a structured Google Form covering first impressions, usability, trust, and what they'd want next. Here's what I found.
120+Students reached the prototype
52Completed the feedback form
60%Said voice masking made them feel safe
60%
Voice masking felt reassuring
When asked how it felt knowing their voice would be changed, the majority said it made them feel safe — not uncomfortable or indifferent.
80%
Said yes or probably to posting
When asked "would you post something honest on this app?" — 4 out of 5 said yes or some version of it. The anonymity works.
40%
Eventually understood the app
The biggest UX gap — 40% said they got it eventually but weren't sure at first. Clear signal that onboarding needs work before public launch.
Top ask
Better UI + voice change options
The two most requested features were a better UI design and more voice masking styles — both things I'm already working into the next version.
What people actually wrote
"
Like something for anonymous texting — I wasn't sure at first but once I got it, it made sense. The voice thing is actually a cool idea.
JMI student, beta tester
"
The ability to change voice is what would make me open this every day. Right now I still feel a bit exposed even if it says anonymous.
JMI student, beta tester
"
Reassuring — made me feel safe. Didn't expect to like the voice masking but it actually makes you feel like you can say things you wouldn't normally.
JMI student, beta tester
💡
The research confirmed the core hypothesis — anonymity + voice is a compelling combination for campus expression — but also surfaced two clear priorities for V2: stronger onboarding and more voice filter variety. Both are already in the roadmap.